The Art of Whisky
The art and the creation of a whisky are two styles of art that I have decided to associate in one bottle. My love for Scottish art and local artists from all ages and styles, and who often love whisky, gave me the idea of using my whisky creations and associate each of them to a Scottish artist. Each bottle and packaging tells the story of the painting, the artist and the whisky. The work with the artists will continue through the marketing of the brand and aims to give each of them an international platform to advertise their art. Each piece of art also illustrates the character of the whisky within.
The whiskies have been carefully selected for their unique flavour and character, their special maturation and finishing, re-enforced by the imageries of the artists, which further express the identity of the different spirits.